HCU Google Update > 자유게시판

The HCU Google update (pronounced "hoo-see") is a major change in the algorithm used by Google for prioritizing content on websites, moving away from strictly SEO-optimized articles toward content tailored with user intent and provides value. In the end, certain websites have seen their search performance improve after HCU however, others saw a decrease which has led to debates with digital marketing specialists regarding its efficacy as well as its fairness.

Google's Helpful Content Update was intended to tackle the rise of poorly-written, keyword-stuffed content while prioritizing quality information that assists searchers with their queries. Therefore, sites who focused on driving large volumes of traffic with shallow content that is heavy on keywords would be able to see their ranking and visibility suffer, while websites that focussed on the providing a positive user experience through creating useful and informative pieces to their users would experience increases in ranking and visibility on Google.

Ascertaining what qualifies as "helpful" content is often dependent and makes digital marketers as well as SEO specialists worried about potential biases that could be incorporated into the algorithm. Additionally, some critics believe that putting emphasis on usefulness can result in favouring some sites and viewpoints over others which could limit diversity in results for search. However, the majority of Yoast Local Seo Review (Historydb.Date) and webmasters specialists believe the HCU Google update is an crucial step toward bettering the search result by focusing on information that meets the intent of users and provides the most value.

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While Google continues to roll out its HCU updates, SEOs must remain aware of any alterations made to the algorithm of Google to ensure they continue to be ranked highly. In 2024, this means review of existing content and altering it to be in compliance with HCU standards - like changing old content, updating blog posts or including multimedia components in their content.

SEOs should check their website's traffic and ranking in Google Analytics 4 regularly as updates such as major algorithm modifications or HCU algorithm changes could require quick adjustments in their plans to ensure that their websites ranking well with Google. When they do this, SEOs can quickly adapt their strategies in order to ensure their websites continue ranking well in line with Google's algorithms.

And last, but not the least important, is to be aware that the Google's previous HCU system no longer stands as an entirely independent system that impacts sites twice each year; rather it has become an integral part of Google's ranking algorithm and runs constantly, meaning specific rankings drops may no longer be linked to HCU directly, but instead just one of the hundreds of signals that Google has incorporated into its primary algorithm.