HCU Google Update > 자유게시판

The HCU Google update (pronounced "hoo-see") is a major shift in Google's algorithm for prioritizing content on websites, moving away from only SEO-optimized pages toward tailored information that aligns with the user's needs and offers the most value. As a result, some websites have seen their visibility improve following HCU however, others saw a decrease - leading to debate between digital marketing professionals on its efficiency and the fairness.

The Google's Helpful Content Update was intended to stop the proliferation of poor-quality content that is keyword-stuffed and to prioritize information of high-quality that aids searchers in their queries. Thus, websites which focused on generating high numbers of visitors with low-quality articles that are heavy with keywords will be able to see their ranking and their visibility decrease, whereas websites focused on improving the providing a positive user experience through creating useful and informative pieces for their audience would see an increase in both rankings and visibility on Google.

Ascertaining what qualifies as "helpful" content is often subject to interpretation and can leave online marketers and SEO specialists concerned about the possibility of biases within the algorithm. In addition, many critics say the importance of helpfulness can result in favouring some websites and perspectives over others which could limit diversity in the results of a search. But the vast majority of webmasters and SEO specialists agree that they believe that the HCU Google update is an important step towards optimizing search results through prioritizing user intent-meeting content that provides the most value.

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In the meantime, as Google continues its HCU update roll-out, SEOs must remain aware of any alterations in Google's algorithm, to make sure that their sites continue to rank effectively. For 2024, that means review of existing content and altering it so as to comply with HCU requirements - for example, changing old content, updating blog posts or including multimedia components in them.

SEOs should check their website's traffic and ranking on Google Analytics 4 regularly as modifications to the core algorithm changes or HCU algorithm updates could require quick adjustments in the strategies they employ to keep their sites ranked well on Google. By doing this, SEOs can quickly adapt their strategies accordingly to ensure they continue to rank their websites according to Google's algorithm.

Not the least last, but certainly not least, it's important to note that Google's former HCU system is no longer functioning as an entirely independent system that impacts websites twice a year, rather it has become an integral part of Google's ranking algorithm, which runs on a continuous basis which means that specific ranking drops could no longer be associated directly with HCU but rather one of hundreds of signals that Google has incorporated into its primary algorithm.